5 comments on “Maria Lianina Macalino: Family Love comes first for this Marinduqueña

  1. This work – serving the lowliest of society (such as prisoners) – is the least popular advocacy.

    Few try. Fewer still persist.

    Another GREAT MUP sponsor CSR project. Mr. Tinio, will Downy (Procter & Gamble Philippines) be interested? 🙂

    • @Flor: from Downy’s adverts, the perceptual image of softness is all over. The core benefit from the product is soft fabrics, and the message hit the everyone’s soft side, triggering emotions of endearment, caring and compassion. Any advocacy that will bring out an emotional connection for consumers to feel more of life’s simple blessings would be compatible with Downy’s brand values.

    • @Flor: from Downy’s adverts, the perceptual image of softness is all over. The core benefit from the product is soft fabrics, and the message hit the everyone’s soft side, triggering emotions of endearment, caring, compassion and sensitisation. Any advocacy that will bring out an emotional connection for consumers to feel more of life’s simple blessings would be compatible with Downy’s brand values.

  2. the braided hairstyle is a very bad choice in this current political climate #awkward #culturalappropriation

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