Truly, Pia Wurtzbach is a tough act to follow, reign-wise. And Miss Universe Iris Mittenaere is carrying the heavy weight on her shoulders. Every move or activity (or the lack of it) she makes is being regularly scrutinized by pageant fans, such that a relatively long lull of absence on Facebook or Instagram is already cause for netizens to ask what significance is she really doing for the brand. We all know that her predecessor hugged social media like a warm cuddly teddy bear regardless of the scattered issues here and there. And the importance of being always present and on the go – whether online or off – is something that a Miss Universe is expected to deliver in multiple doses for sustainability (or visibility if you will).
Except for her two latest videos below, are you feeling the impact?
courtesy of Miss Universe
I seem to be missing something here or I have not followed Iris diligently enough to see if she is indeed an effective Miss Universe. I don’t think the Miss Universe Organization – or WME/IMG for that matter – would be amiss in utilizing their reigning titleholder to the max in insuring that her impact is ever-present.
Or are their efforts not being lapped up by Iris every chance she is being given to make her presence felt?
At the end of the day, this title is a job, a 24/7 responsibility even because people around the Universe view her activities regardless of different time zones. And I dearly want her to make good on the promise (last January 30 during her post-coronation Press Conference at the 65th Miss Universe Media Tent) of making the brand popular in Europe regardless of the obstacles and/or resistance. That will be the share of legacy in her reign. The clock is ticking for the 66th edition – be it in Phoenix, NYC, LA or Vegas.