According to the website of Miss Earth Austria, CEO Sina Andrea Schmid is described as follows (translated from German to English):
“Sina Andrea Schmid, a native of Upper Austria, is a mother of two and has worked since the age of 16 in the pageant business.
She started her business from scratch. Back in November 1, 2011, she brought the project of Miss Earth to Austria for a long-term plan.
The winners of the Miss Earth competitions act as worldwide ambassadors for environmental and social issues. Pretty, young women draw attention to injustices in society and a variety of environmental issues and show great interest and Commitment in the humanitarian field and in the field of environmental protection.With Katia Wagner, Miss Earth Austria 2013, she was the second best placed during Miss Earth 2013. So it’s no coincidence that the motto of the Miss Earth “Beauties for a Cause” is beauty for a purpose.
“For me, Miss Earth gradually became my third baby. My team and I are working very hard to redefine the image of Miss Austria and repeatedly show on what a great young women we have in our country, to which we can be proud,” said Sina Schmid.
“What you do, the way you think, makes you beautiful,” wrote Scott Westerfeld and describes in a short sentence the idea of Miss Earth.
“In our society we often forget that the most beautiful person in the room is rarely the one with the most beautiful hair, the best make-up, the smallest waist or the most fantastic outfit. But society can be very difficult to turn, that’s why we play this game with the beauty and put a young, pretty women for the good cause.”
Beauty operates at Miss Earth as an end and not a means.
“I think that we all need role models to influence others towards change and to move masses. So why should we not stand on our Earth for the beautiful beautiful women?! The idea that a woman’s beauty, does not reduce itself to an aesthetic body full of shinies on her dress, or the height of her heels and defined, but is considered by far more essential, more of their personality, their character, and their values, her body, her dress and her high heels to fill.”Right now, Sina is multi-tasking to the max. Aside from finalizing negotiations with Ramon Monzon and Lorraine Schuck of Carousel Productions for the hosting of Miss Earth 2015, she is also actively involved in the search for Miss Earth Austria 2015 who – aside from succeeding Valerie Florine Huber – will become the host delegate this year. The winner should be crowned in a month’s time.
It’s all systems go for Austria as the European nation goes full blast with pageantry for 2015. And Sina Schmid will be on top of everything, for sure.