Prior to the Long Gown Competition of Miss Philippines Earth 2015, the name of Adriano Samar did not ring much of a bell in pageant circles. But after one of his creations was worn by Miss Iloilo City Jona Sweett (right photo) who was eventually declared winner of the Gold Medal as best in the event, there was sudden interest in the Boracay-based fashion designer. Not that his stock soared overnight, but seeing the well-executed white gown prompted some people to ask about him and his works.
So instead of me coming up with a narrative about his entry into the fashion world, let’s hear it straight from Adriano Samar himself:
I am Adriano Sualog Samar, a budding fashion designer from Caticlan, Malay, Aklan…my high school dream was to be a famous fashion designer, and indeed became my passion! My Tita, Nelia Sancho (Miss Asia Pacific, 1972), who was the first person who believed in my talent, sent me to Ricky Reyes Learning Institute to be formally trained as a designer although it was just a short-term training. I also accomplished my college diploma in HRM in Aklan State University. After that, i went to Bahrain to work as a designer.
In two years time working overseas, I was given a chance to explore the fashion industry and discover technical skills in fashion design. I also had the chance to dress up a contestant of Miss Philippines – Bahrain and garnered several awards in the competition including Best in Gown and the title itself. Because of that, I was invited to style various photoshoots for Filipino fashion magazines such as Bahrain Confidential. At a young age, I reckoned that was my major accomplishment.
The knowledge that I was able to get working in Middle East polished my innate potential and that became a passport to compete in various local competitions when I decided to come back to my homeland. I was young and hungry for success so I went overseas to gain global experience.
When I thought I was ready, I came back home to launch my own fashion design, catering a clientele not just in Aklan but also to the entire region. In 2012, due to the fame I brought to my town after my brand creates waves in the local scene, our Mayor of Malay, Hon. John Yap awarded me as one of Outstanding Young Malaynon, a prestigious award by the LGU to succesful young professionals in our municipality.
My business also operates and is one of the well-recognized in Boracay Island which has a high demand for ready-to-wear bridal gowns since the beachfront is one of the best places to wed in the world. I also make tailored bridal gowns for several clients. I define my designs as innovative and the intricacy of its details without sacrificing the comfort. I have several celebrity clients such as Claudette Delos Reyes ( Miss Earth 2013, Miss Rachel Lobangco and Zara Aldana Mutya ng Pilipinas 2007.
This feature may not guarantee an immediate recall or popularity on the part of Adriano. But it will start the ball rolling, so to speak. And if he rises up to the occasion even more, then there’s really no other way to look but up.
Good luck to you! 😉