#ModernFilipina is the latest hashtag of Cream Silk as the hair care brand introduced its latest ambassador Miss Universe Pia Alonzo Wurtzbach. The endorsement was no longer a big secret prior to its simultaneous media release. Everyone inside local pageant circles knew that this one was already in the works, and Queen P even made a separate trip to the country (before the Bb. Pilipinas 2016 finals) just to shoot for the TVC and print ads.
And Cream Silk is sure to up its brand popularity wider than ever before with the signing up of Miss Universe. Get ready for all the promotions and appearances from this point onwards (like the video below).
Well-done Queen P and Cream Silk! 😀
courtesy of AllPinoyJokes+