
Let’s be honest. Being fair-skinned gets you farther in this world. But if you’re already one – or wanting to be one – how will it really benefit you? Being a full-time HR practitioner, I can fully attest as to how the fairer of job applicants gets hired ahead of the rest. This is not to say that those of darker skin endowments are automatically discriminated. It’s just that the struggles are minimized along the way.
And don’t get me started with beauty pageants and the like. In a country like the Philippines where brown skin predominates, it’s funny how the fairest of contestants get noticed right away even before the morenas are given a second (or third) look.
So the question is…if you had fair or fairer skin, what can you do 50x more? How will you translate this feature into a powerful tool?

Young actress Kim Chiu was already fair when she entered showbiz. With the help of her popularity and being 50x fairer or more, she is now the most bankable teen product endorser in the Philippines.
In my case, I believe that I can get 50x more corporate accounts if I had fairer skin. Why you might ask? Because on top of my already reliable marketing and communication skills, I think that my prospects will most likely sit up and study my proposal after meeting them face-to-face. It’s an instant hook if I use it the right way. I wouldn’t call it a power but more of a come-on that doesn’t literally hurt my competition because in the end, the best offer will still prevail.
And let’s take the example of actress Kim Chiu who obviously went 50x fairer (or more) as she increased her popularity. In the process, she was able to jack up her product endorsements by 50x from her fledgling years in the biz. She is now considered one of the most sought-after celebrity endorsers in the country. Now that’s what you call power because her white face is associated with a wide assortment of brands such as Whisper, Voice Combo, Rejoice Shampoo, Bench, Jolibee, Close-Up, Smart Buddy and more! In fact, not a day passes by without seeing her on TV, billboards and print.

Anne Curtis does not only promote L'Oreal Repair 5 Shampoo, but countless other endorsements.
And how about Anne Curtis?
Her already fair skin (thanks to having Fil-Australian lineage) is 50x fairer nowadays. Aside from being the face of L’Oreal Total Repair 5, she has bagged a lot of other endorsements left and right. Just to name a few, there is Whisper (which she co-represents with Kim Chiu), HBC, GSM Blue, Swatch, Belo, Freeway and Biolink VCO.
I am not suggesting that you, my dear readers, make the beeline for fame and fortune as a celebrity (because not everyone gets the opportunity to become one) but to undertake something more achievable and within your easy reach. There is nothing impossible about getting 50x the benefits of a fairer skin. With the right objective in mind, the results are just weeks (or a couple of months) away!

How about you? What do you want 50X MORE with fairer skin?
Check out their website at: http://www.womenwant50xmore.com/
or like the product at: http://www.facebook.com/LOrealParisPhilippines

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