Last night, all roads led to One Esplanade for the two-in-one important event of UniSilver Time which kicked off with the launch (and contract signing) of the prime celebrity endorser of its HEA line of watches – singer and Film/TV performer Aiza Seguerra – who was visibly pleased with his selection considering the unique niche he holds in the local entertainment industry. And the top brass of UniSilver Time – led by President Alberto Que and VP William Ong Co – couldn’t ageee more.
Expect this latest development to heighten the watch company’s reach, especially now that they have also started tapping into the LGBT market following Aiza’s selection as image model.
Here’s the Press Release:
HEA + AIZA SEGUERRA
HEA is The New Expression. It reflects the lifestyles that each individual expresses as they will it. It gives a new dimension to what we call ‘the norm’ and educate the youth on their right to express who they truly are. HEA simply provides a platform for everyone, especially the LGBT group, to be comfortable in their own skin without hesitation.
This year, Aiza Seguerra will bring this vision to life as he has very well expressed his true self, without pretentions, just pure love and expressing undeniable talent. Aiza will have his own series of signature watches wherein each timepiece will bear a touch of his own design.
The collaboration of HEA BRAND and AIZA SEGUERRA is a first of its kind here in the Philippines, proudly and loudly supporting what we have always believed in…that every INDIVIDUAL has the right to express their true selves, love whomever their hearts chooses, regardless of age, race, or gender.
Together, we are THE NEW EXPRESSION.
Following the contract signing, a night of merry-making followed with the UniSilver Time Thanksgiving Party and Masquerade Ball where all of its employees and partners were treated to performances from its other celebrity endorsers like Karylle, Julie Anne San Jose, The Voice Kids, Spongecola and other Film/TV personalities including Mister UniSilver Time 2015 himself Rein Villareal.
Congratulations, UniSilver Time, M.O.A. and HEA Watches for a grand celebration! 😀
This is a sponsored post.