Jollibee and Miss Universe 2017 give JOY this Christmas
The country’s #1 fast-food brand and the universe’s most confidently beautiful women spend a day of fun, gift-giving and dancing with children from the Kanlungan sa Er-Ma Ministry
One week after yet another spectacular coronation night in Las Vegas, Nevada, the Miss Universe titleholders arrived in the Philippines for a weeklong tour of the country. One of the many activities lined up for the confidently beautiful women was a visit in one of the branches of Jollibee, the Philippines’ #1 fast-food chain, to help spread joy to kids in time for the Christmas season.
Together with Jollibee representatives and the Miss Universe Organization, the 15 titleholders including the reigning Miss Universe 2017 Demi-Leigh Nel-Peters, Miss Universe 2016 Iris Mittenaere and Miss Universe-Philippines 2017 Rachel Peters, among others, took time from their busy schedule to visit the Jollibee Biopolis branch in Diosadado Macapagal Avenue and spend the day with the children from the Kanlungan sa Er-Ma Ministry in Manila. Also present were Miss Universe Organization President Paula Shugart; Miss Universe Organization Vice President for Marketing Shawn McClain; Jollibee Philipines President JJ Alano and senior officials from Jollibee.
Each titleholder was paired with a young orphan child, where they bonded over Jollibee favorites like Chickenjoy, Jolly Spaghetti, Cheesy Yum Burger, Jolly Crispy Fries and Peach Mango Pies, shared stories and danced with the iconic Jollibee mascot. Afterwards, the Miss Universe titleholders gifted their sweet new friends with cute Jollibee huggable pillows.
“It’s wonderful to be back in the Philippines for the second time this year, and to be welcomed by the familiar hospitality of the Filipinos,” Miss Universe Organization President Paula Shugart said. “Our first visit to Jollibee, where we indulged in the locals’ kindness, laughter and the unforgettable Chickenjoy, left us with a very heart-warming experience. So there was no doubt for us to partner with Jollibee again while we’re here to spread more holiday cheer to the children and brighten up their day.”
The Miss Universe Organization is an advocate of positive change in the world, empowering young women to initiate advocacies in their local communities with the potential to reach a global audience.
“We are honored to have the opportunity to team up once again with the prestigious organization in bringing joy to the kids, and we’re especially grateful that these ladies took the time out of their busy schedules to spend time with them,” Jollibee Global Brand Chief Marketing Officer and PH Marketing Head Francis E. Flores said. “By partnering with Jollibee, we are able to share with this year’s titleholders a national icon which espouses Pinoy pride through our products, mascots and the special memories instilled in the hearts of every Filipino family. Being a values-centric brand, we believe that this experience will create a positive and lasting impact on the kids as they interact with role models who can inspire and empower them to become confidently beautiful inside out.”
Kanlungan sa Er-Ma Ministry is a non-profit organization based in Malate, Manila which provides street children the necessary care, love, protection, rehabilitation and education through first-aid, counselling, health and recreational activities, among others. Last January 2017, the Miss Universe 2016 candidates participated in a similar outreach activity with the children from the Concordia Children’s Services orphanage in Jollibee Blue Bay Walk.
The famous bee just got a little more popular yesterday when the 65th Miss Universe contestants visited the Jollibee branch at Bluebay Walk for a Charity Event with the kids. It was a bee-utiful affair indeed as each of the ladies got assigned to kids for some quality time of fun and bonding and eating the best-selling meals at the international fast food chain.
And more than any kiddie parties, this was the afternoon that meant the most to the Official Mascot as he escorted Miss Philippines Maxine Medina at the end of the activity, along with the other delegates who were each given stuffed toys and Swatch watches and party favors handed over by the kids. Miss Indonesia Kezia Warouw even had a take-out of Chickenjoy!
It was fun for everyone, even if my coverage partner Joy Arguil had to muscle her way through the sea of media photographers just to get all these images for you. 🙂
There’s nothing quite like eating the usual food fare (however fast or finely-served) one is used to feasting on back home. And when the Jollibee bug finally got into the hunger cravings of Miss Universe Pia Alonzo Wurtzbach, all she has to do is to visit the nearest international branch in Queens, NYC.
The service crew in this outlet got the surprise of their lives when Queen P showed up to get her quick fix of the popular food chain’s burger and fries (and why not throw in an order of Chickenjoy or Jolly Spaghetti just to complete the take-out order).
It just goes to show how Jollibee has indeed scattered itself in different parts of the globe where Filipinos everywhere can still enjoy their favorites. And our Miss Universe is no exception. 😉
It’s not only the Filipinos in general – her countrymen, fans, admirers and constant followers – who have enthusiastically heralded her arrival in the country yesterday morning for a much-awaited Homecoming. Even the different brands – both local and global – have thrown in their support by way of coming up with advertising thrusts that zero in on her achievement as the country’s 3rd Miss Universe.
So far, nine have stepped forward – Coca-Cola, Philippine Airlines, Jollibee, Nescafé, Bear Brand Adult Plus, Kitkat, Heinz Catsup, SM Accessories and Maggi – to show their pride in Pia’s achievement. I expect more to follow suit in the days to come, especially during the ticker tape parade tomorrow, January 25.
Of course, official endorsements will definitely flood the way of Miss Universe. And I am interested in knowing which ones she will eventually become the face of in the upcoming months. 🙂