Amidst the COVID-19 Omicron surge, the organizers behind Hiyas ng Pilipinas decided to take a relatively more aggressive stance with their pageant. They have finally penciled a date for the Coronation Night on March 27, 2022 at the Pacific Grand Ballroom of Waterfront Cebu City Hotel and Casino (the same venue of the annual Binibining Cebu before the pandemic). Hopefully, things will be better by then. Typhoon Odette had already done damage to the group after the Queen City of the South and its surrounding areas were devastated last month. They are coming out stronger, I reckon.
Hiyas ng Pilipinas is the first Cebu-based national pageant. It wants to empower young Filipina women through Leadership and Community Service. As leaders and role models within their communities, the participants work to effect positive change through volunteering, fund raising and advocacy. During their reign, the winners will be given the tools to personally and professionally enrich others by dedicating themselves to raising awareness and much needed funds for philanthropic endeavors.
During the media launch held at the Golden Peak Hotel & Suites in Cebu City earlier, the members of the Board of Directors were introduced. Led by National Director Eva Patalinjug, she is in good company with Chairman Ronald Elpa, Vice President Jesselle Saniel, Operations Director Roy Erwin Tizon, PR Director Maria Alma Maria, Director of Communications Auguste Izhar Pepito, Finance Director Sugar Borja Sagarino, Director of Legal Affairs Christian Bacus and Director of Charity Karla Tandoy.
About the logo above:
Hiyas is a Tagalog term for “JEWEL” a precious object like a pearl.
She is the Queen coming out from a giant clam and bearing the crown and the pearl itself.
The CLAM RAYS behind the queen represents the eight first provinces of the Philippines that fought against the conqueror for our freedom.
GOLD represents energy in which that Philippines is very known for because of our warm climate and hospitality. It also represents confidence, success and elegance. It symbolizes one where people from all different cultures will be unified. This makes us think of how gold never tarnishes or rusts, and how that should also be a quality of unity. True unity should withstand the test of exposure and time.
Initially, the group acquired three (3) international pageant franchises where the winners will compete in:
MISS ELITE WORLD
Is an annual international beauty pageant based in Egypt. The 2021 competition will be held at the Fairmont Nile City & the boot camp at Somabay, a luxurious modern town.
MISS TOURISM QUEEN INTERNATIONAL
A homegrown title initiated by Tan Sri Datuk Danny Ooi, and to date the Title is franchised to more than 90 countries. This prestigious World had been the participation of more than 1000 Miss Tourism Delegates from around the world since 1993.
MISS TOURISM WORLD
Founded in Great Britain, the core emphasis of the Miss Tourism beauty pageant has always been to promote the host country of each year’s final. We work very closely with the government and tourist boards of our partner countries with the common goal of highlighting the region’s tourism profile and therefore benefiting the country.
Thirty (30) Official Candidates will be announced later this year and they will compete for the crowns by the first quarter of 2022. The top winners will receive a cash prize of P500,000.00 and other gift packages. Below are the qualifications for joining:
About the Organization:
Hiyas ng Turismo Pilipinas Foundation, Inc. is a beauty pageant organization to be located in Unit 5 Lightsite Parc, AS Fortuna, Banilad, Mandaue City, Cebu 6014. We are a organization driven by excellence and backed by the experience of a competent team of experts. This is led by Ms. Eva Psychee Patalinjug, a former beauty queen. Having over nearly a decade working experience in the beauty pageant industry, her expertise will enable Hiyas ng Turismo Pilipinas Foundation, Inc. compete favorably in an industry driven by intense competition.
After a 5-year hiatus, not to mention the challenges brought about by the uncertainties of the pandemic, the Cebu City Tourism Commission Office is optimistic that today is a moment of hope. It is time to move on with much faith and resilience. The continuing roll-out of Covid vaccines, the easing of Covid restrictions, and the re-opening of businesses, it is about time that we re-launch #MissCebu.
Just a brief background, Miss Cebu began in 1983 (then called Ms Cebu Tourism) and has since become one of the much anticipated highlights during the annual Sinulog festivities. The pageant, which aims to showcase the total beauty with holistic personality of the Cebuana, has proven to be quite an effective platform in promoting Cebu City as a tourist destination, most especially through its marketing blitz abroad during its early years. Thus, the island in the Pacific became connected with the world with the opening of direct flights from Cebu to Japan, Hongkong and Singapore, and the rest is history.
We take pride that Miss Cebu is beyond beauty and they have excelled in various fields. Our finalists go through training programs in public speaking, social graces, and seminars in Cebu history, governance, business, and its creative industry.
The attractions of Cebu City have evolved. We now have our Highland blooms and Eco-adventure tours, a revitalized heritage tour with the addition of American Era sites, Coastal tourism with our splendid view of the Cebu-Cordova Link Bridge, Ocean Park, channel cruises, canoeing activities, culinary tourism and as a destination for the Creative Industry. After all, we have been declared as a UNESCO Creative City of Design.
As the world continues to pick up the impact of the pandemic, the relevance and the role of Miss Cebu shall evolve from being an ambassadress of the city to a deeper and more meaningful role by which she will serve as an inspiration, an influencer to move forward cautiously by adhering to safety protocols whilst promoting the city’s attractions and help re-build the economy amidst the global health crisis that has now become so much a part of our lives.
The Rebirth of Miss Cebu marks the beginning of a renewed spirit to empower today’s Cebuana, who embodies the essence of a true-blooded woman of worth.
Chaired by Cebu’s foremost fashion designer and Cebu City Tourism Commissioner Philip Rodriguez, the launch was held at IL Corso Cebu Life Mall, South Road Properties.
#MISSCEBU2022 screening will be opened soon and interested applicants to join the grand comeback of this highly anticipated beauty pageant must be:
-18-25 years old
-has pleasing personality
-at least 5’3″ in height
-with good moral character
-at least a graduating high school student
-fluent in English and Cebuano
-a Filipino citizen
-resident of Cebu
-must not be an applicant of any other beauty pageant
-must not be an employee of the Cebu City Government
I am posting the complete Official Statement of Eva Patalinjug who has resigned as National Director of Magandang Filipinas effective immediately.
As publicized months ago, I have been offered the position as National Director of MAGANDANG FILIPINAS by its owner and chairman, SHADRACH LOPEZ CRISOSTOMO, also known as “LOPEZ AKING” on Facebook. Considering that this is the Philippines ‘ newest national beauty pageant, I accepted the position as I thought that this will be an avenue for me to promote great causes and advance women’s empowerment.
Magandang Filipinas held its virtual screening of around 150 aspirants, thirty of whom became the pageant’s official candidates. The pageant’s activities went smoothly until now. The coronation night for Magandang Filipinas was initially scheduled for 26 August 2021 in Bohol. However, this was canceled due to the surge of COVID-19 cases. This cancellation happened without my knowledge as National Director. Mr. Crisostomo belatedly informed me that the coronation will instead be held either in Baguio or Cebu on a later date.
Though I was the National Director for the pageant, I was not aware of any of the events organized by Mr. Crisostomo or his associates after the candidate screening. Potential sponsors had been asking me for the organizations legal documents so that they can have our sponsorship requests approved by their respective company’s board of directors. However, despite my earnest efforts to coordinate and open clear channels of communication with Mr. Crisostomo and his organization, my team and I were constantly rebuffed and were kept in the dark. Their failure to heed our reasonable requests made me question the legal existence of Magandang Filipinas and the entire organization of Mr. Crisostomo.
I first asked Mr. Crisostomo’s organization if he had any proper legal documents supporting the validity of the existence of Magandang Filipinas and its organization. However, despite repeated demands, I was verbally informed that Magandang Filipinas was registered with the Securities and Exchange Commission and the Bureau of Internal Revenue and that it was private. These verbal representations were only just that: they failed to provide me with any documentary proof on this question of registration.
Mr. Crisostomo’s failure to be transparent with me as the pageant’s National Director has led me to decide to let go of my engagement with Magandang Filipinas and its organization. My professional and personal differences with Mr. Crisostomo and his organization are irreconcilable, leaving me with no choice but to resign.
With this resignation, I wish to inform the public that I am immediately severing any ties with Magandang Filipinas, OPC. I am withdrawing my endorsement of the pageant and cutting off any official connection with the pageant and its organization.
Maraming Salamat po sa inyong lahat sa walang sawang pagsuporta sa akin!😢🙏🏻
Bb. Pilipinas Grand International 2018
I have to admit the personal challenge in completing the 3rd episode of Pageantry Norms Season 5 on being first-time parents and raising a family. But the presence of two Binibining Pilipinas titleholders with their husbands and babies made it all worthwhile and heartwarming.
Thank you to PJ Simon, Jehza Huelar Simon, Francis Mavrich Lim, Eva Patalinjug and my two youngest guests ever – Baby Jeidon and Baby Fredrick – for keeping me company earlier.
In a country where pageants are a source of national pride, the birth of another national beauty competition is always a welcome news.
Aptly named Magandang Filipinas, the title is an homage to the Philippines not only as a country of breathtaking and scenic natural wonders but also as the home of some of the world’s most beautiful women.
In the midst of the challenges and uncertainties brought by the pandemic, Magandang Filipinas ushers in a new era for pageantry as it redefines beauty to include social responsibility, advocacy drives and community building thus making it more timely and relevant.
The pageant gives the candidates a platform to highlight and support the advocacies & causes that they’re passionate with.
For interested applicants, here are the minimum qualifications:
– female 18-26 years old
– at least 5’6″
– has never been married nor given birth
-at least a high school graduate
– one (1) headshot
– one (1) full body photo
-authenticated birth certificate/ passport
-completed application form
Application form submission #deadline:
May 30, 2021
The inaugural winner of Magandang Filipinas will receive P200,000 cash prize, the chance to represent the country in an international beauty pageant* and lend her voice to her chosen advocacy.
I am no statistics whiz, but this is how I computed the average performance average of our Bb. Pilipinas 2018 titleholders based on placements/non-placement during their respective pageant missions:
1) Winning the crown in their assignments is equivalent to 100% so we have both Miss Universe Catriona Gray and Miss Intercontinental Karen Gallman contributing perfect scores in the final tally.
2) Placing 1st Runner-Up in Miss International is equivalent to a percentage of 97.5% – that is 2 (the rank) divide it by the number of candidates (77) resulting to 0.025 and converted accordingly to the said percent. This is the contribution of Ahtisa Manalo.
3) As for Jehza Huelar and Michele Gumabao, they placed Top 10 and Top 15 respectively. Using the formula in #2 and the number of candidates for Miss Supranational (72) and The Miss Globe (45), we arrive at converted percentages. Jehza added 86% to the tally, while Michele came up with 67%.
4) Lastly, Eva Patalinjug was unplaced in Miss Grand International. I definitely cannot give her a zero because she participated in the competition from Day 1. Since the first cut of was set at Top 20, I pegged her default placement at 30 (assuming that she is in the next ten candidates from 21-30). Using the same formula as above, she has a share of 61% based on a total number of 76 ladies who participated in the entire pageant.
If we are to assign a letter grade to the overall performance of our 2018 titleholders, they would collectively get an “A”. Our winning performances in both Miss Universe and Miss Intercontinental – plus a 1st Runner-Up placement in Miss International – are responsible for pulling up the final average to this level. Of course, we all want an “A+”. That would be a tall order for the next batch of winners – but not an impossible objective, nonetheless.
In closing, allow me to give my heartfelt thanks to Catriona, Karen, Ahtisa, Jehza, Michele and Eva for the accomplishments during their reign. We are proud of you!
Hi! Norman here. When I'm not working, I spend most of my free time planning on daily blogs. If you will notice, I always make sure that a fresh topic comes out everyday - not an easy thing to do but it's all good. Thanks for dropping by and enjoy the visit!
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