Jojo Bragais of Bragais™ and the matte nude heels he made for the Binibinis during the Press Presentation
#Binibini17 Camille Manalo wearing the heels
If Jojo Bragais had it his way, he would make shoes for the Binibinis that follow his own dream style (I cannot really spill the details because that wouldn’t be good for business
) and color. But being the shoe sponsor of Bb. Pilipinas stipulates that he should have designs pass through several layers of approval before the final thumbs of Madame Stella Marquez de Araneta herself. So inspite of the potshots thrown his way regarding the underwhelming style of the matte-nude heels worn during the Press Presentation, he kept his cool and tried to take things evenly.
“I always listen to criticisms though at times it hurts. I weigh them and use the suggestions to my advantage. I never had any formal lessons with shoe making but I am sure which looks good and which doesn’t. One big no-no is having the toes of the feet slipping out of the shoes. The footwear may only contribute a small part of the total look of the girls but having that no-no can always make her look unsexy. No matter how beautiful the materials are, if fitting ain’t good then that is a complete eyesore.”
#Binibini13 Sirene Sutton showing off her Bragais™ heels as well
“I don’t want my shoes to be overpowering but I want them to be complementing. The girls are always stressed out with what to wear – trying to look their best and I don’t wanna add to the burden of creating pairs which will give them a hard time pairing it with the right outfit. Aside from that, it will always be comfort over form.
How about the matte nude heels, Jojo?
“Matte nude is friendly to both mestizas and morenas. I want to give both chances of looking good unlike glossy types that only go well with the fair-skinned wearer.
And during the final delivery of the pairs, Madame Stella actually fitted my shoes along with the girls. It made me want to scream with happiness. She’s really hard to please. Whenever she keeps on telling me that my shoes are nice and of good quality over and over again makes me feel like I am successful enough doing what I want and learning from the experience.”
Jojo Bragais as photographed by Joy Arguil after the Press Presentation
“Not all will appreciate how I do shoes but hearing most of the girls thanking me for making it easier for them makes those sleepless nights and rushing pairs for them worth it. And I will never be tired of doing it all over again even others are size 11 or 11.5 just so I can see them walk with ease.
Binibini23 Arah Salientes in her Jeffrey Rogador swimsuit and Jojo Bragais heels