The Miss World Philippines Organization (MWPH) continues to expand its market reach by venturing into the realm of blockchain technology and cryptocurrency.
The official franchise of the Miss World Organization inked an exclusive contract with Doill Technologies, Inc., one of the country’s emerging developers of Non-Fungible Tokens (NFTs), which have been touted as a viable platform to drum up its “Exceptionally Empowered Filipinas” marketing campaign, as well as its charity projects and other relevant advocacies.
Held at the Carlton Ballroom of Kingsford Hotel, the contract signing Press Conference was attended by key signatories from Doill Technologies, including CEO Angelo Bagas, COO Adrian Resuera, Board of Director Antonio Magsaysay, Treasurer Lemuel Gatchalian and Executive Secretary Mike Lugasan, with MWPH National Director Arnold Vegafria.
The event, dubbed “Non-Fungible Beauty: One World, One Dream” was hosted by Miss Multinational Philippines 2021 Shaila Rebortera and MWPH2021 1st Runner Up Riana Agatha Pangindian.
Vegafria exclaimed, “This partnership is a technological breakthrough. With the many advancements in blockchain technology in the global market, we have made a giant step forward by putting the Miss World Philippines brand further out – not just in the global market, but also in the digital and cybermarket as well – where it can engage more consumers and more importantly, educate them about our existing advocacies as well, particularly for education and mental health, and for our Exceptionally Empowered Filipinas marketing campaign.”
As part of the tie-up, MWPH NFT holders can avail of various perks and premiums. Fifty (50) lucky NFT holders will be randomly chosen to win tickets to the coronation night. Sixty (60) random NGT holders will receive an invitation to the Charity Gala. They will also gain livestreaming access to the coronation night, support charitable foundations and advocacies, and receive giveaways.
The 36 Candidates are breezing through the various Fast Track Challenges, which will culminate with the Coronation Night set for June 5 at the Mall of Asia Arena, which will also be highlighted by the presence of global pageant luminaries including Miss World Organization Founder and CEO Julia Morley, and Miss Eco International Founder and CEO Dr. Amaal Rezk.