Earlier in the day, the flagship store of Smilee Apparel was formally opened in Binondo, Manila complete with all the trimmings of good luck that should bring good fortune and more prosperity for the newest business of the husband-and-wife team of Lloyd Lee and now Miss Universe Philippines National Director Shamcey S. Lee. A festive lion dance ceremony was performed after the ribbon-cutting. A short program was held in the 2nd floor where balladeer Christian Bautista serenaded everyone with two of his most famous songs.
CEO Paul Lee spoke to all guests and engagingly narrated the start of his textile business from scratch and how he considers #SmileeApparel as just the start of bigger things to come. Given his success, he thanked the City of Manila for the continued support and even pledged P1.00 to the city government for and even pledged to the city government P1.00 for every item sold for a period of one year. Along with this, he presented a check donation of One Million Pesos to the Manila City Hall.
Smilee Apparel will definitely set the standard in the products they will sell in the market. From tshirts to polo shirts to hoodies and more, they will expand the market into online, retail and wholesale. Popular clothing brands in the Philippines are already sourcing from them – proof of the quality they continue to preserve through the years.
Congratulations to everyone behind Smilee Apparel!
Tomorrow, watch out for my Sunday Specials blog entry on what Shamcey Supsup-Lee is looking for in the next Miss Universe Philippines!