While the other beauty competitions are scrambling to put their best foot forward to get the nod of broadcasters around the globe to air their respective events, here comes the biggest one alienating itself from the pack.
So where will Mr. Trump pick up the pieces from here? NBC Universal is a bigger opponent. Miss USA 2015 will be the first major casualty.
And notice the target month of Miss Universe indicated on the news article by CNN above. Another January playdate for the pageant? Oh, this is getting grim by the day.
Meanwhile, guess whose eyes are twinkling and lips smiling from ear-to-ear in another part of the World.
Update: Now, Farouk Systems (makers of CHI) has also followed the exodus after withdrawing its major sponsorship with the Miss Universe Organization. Who will do the hair of the ladies now?