So what’s keeping Patricia Lae Ejercitado busy nowadays?

Posted by Norman on October 10, 2013
Posted in: 2 Shout-out-Looks. Tagged: , , .
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Patricia Lae Ejercitado is Miss Novuhair 2013

She may not have won the Miss World Philippines 2013 title, but Patricia Lae Ejercitado clinched an endorsement along the way. During the pageant’s Charity Gala, one of the sponsors – Novuhair – chose her as its new image model/endorser. And I couldn’t think of a worthier recipient of the special award. With this lady’s silky and healthy long tresses framing her beautiful features, she can credibly promote the hair product. What’s more, she can add her now-familiar face to attract more consumers for the same.

Here’s the Press Release:

novuhair1 Ms. World Philippines crowns first ever Ms. Novuhair

Manila- The Ms. World Philippines pageant has crowned its first ever Ms. Novuhair. Ms. Patricia Ejercitado was selected out of 26 contestants for the title in the recently concluded Ms. World Philippines pageant held at Solaire Resort and Casino in Pasay City on August 18, 2013. Novuhair, by pharmaceutical company Nutramedica is a line of herbal solutions for hair loss. It is best known for its Topical Scalp lotion and the 3 -in-1 set of Shampoo, Conditioner and Topical Lotion.

This year, Novuhair partnered with Ms. World Philippines in selecting the country’s representative to the Ms. World 2013 pageant, held in Jakarta, Indonesia last September 28, 2013. Previously a Bb. Pilipinas contestant in years 2010 and 2012, Ejercitado joined the pageant a third time for a final chance at the crown. While the title Ms. World Philippines 2013 was eventually awarded to ABS-CBN talent and actress Megan Young (who later went home with the Miss World 2013 title), Novuhair has found a winner of its own in Ejercitado.

“Confident and tall she stands, crowned with hair that’s long and healthy. Effortless allure is her strength, representative of Mother Nature’s All-Natural Beauty”- such was Novuhair’s criteria that ultimately identified Ejercitado as the winner. Nutramedica invites the public, fans and avid users of Novuhair to congratulate Ms. Patricia Ejercitado, our very first Ms. Novuhair.

Congratulations, Patricia! 🙂

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