As I have told Mercator head Jonas Gaffud in my congratulatory message to him last Saturday, he planted good seeds to insure a bountiful harvest. Now is the time to reap the rewards for a job well done.
Last Friday night, he was recognized at the Philippine Fashion Ball as the winner of Best Model Management Award – a precious honor symbolic of his outstanding efforts in running an artist and model management company that has grown in leaps and bounds during the past eight years. Popular for bringing us beauty queens (Venus Raj, Shamcey Supsup, Janine Tugonon and Queenie Rehman to name some) we all love and adore (via Aces & Queens), he extended his reach to the handling of some of the country’s top-notch fashion and commercial models such as Brapanese hunks Hideo Muraoka, Daniel Matsunaga, Akihiro Sato & Fabio Ide. He also continued his foray to the world of showbiz when he started landing one contract after another for his wards who are now showbiz personalities like JC Tiuseco, Mikael Daez, Benjamin Alves, Ervic Vijandre, Kerbie Zamora, Lemuelle Pelayo and the upcoming Artista Academy hopeful Benjo Leoncio.
The guy is simply unstoppable. And to think that nearly a decade ago, all of these were but dreams waiting to happen. I remember our time together when Mabuhay Beauties was still an active pageant-loving group. It never crossed our minds that he will someday be looked up to as the famous beauty and talent connoisseur he is right now. 2004 was his first turning point because that was the year Mercator Artist and Model Management was born. The rest is continuously running history.
And so, I doff my hat to the one and only Jonas Gaffud. May you continue to bring us more world-class beauty queens, more gorgeous Film/TV idols and more fierce models on the runway and glossy pages of fashion magazines. My heartfelt congratulations once more!