This is not the first time that a Bb. Pilipinas-Tourism crown was handed out by BPCI. It was revived this year to make up for the absence of the previous Bb. Pilipinas-World title that has already changed franchise-holders. And I sincerely hope that the organizers cooperate with DOT to the fullest so as they can maximize Isabella’s one year reign as the latter’s Ambassadress. I’m pretty confident she can parlay her beauty and winsome personality to attract more visitors to the country by way of attending international tourism and trade fairs locally and abroad. She will also make a very refreshing endorser should a new DOT print ad or TVC be released in the following months. I’m keeping my fingers crossed for that!
Now, should BPCI decide to appoint her as Philippine representative to one of the smaller beauty pageants in the region, then I can confidently state that Isabella will make waves and bring honor to the country. I’m keeping my fingers crossed again for such possibility!
Regardless, I am hoping that Isabella does not end being just a nominal beauty queen cutting ribbons here and there or making lame personal appearances in basketball games or (worse) cockfighting championships hosted by the Aranetas. Since there is no guaranteed international competition earmarked for her title, there has to be more interesting projects to make her reign more useful and memorable. 😉